Everything beautiful comes in a box. And the feeling that lifts our heart while opening an attractive package is inexplicable – an experience in itself! This small and familiar example is enough to be aware of how packaging affects the one holding it!

Packaging is thus one of the important aspects of branding. In fact, according to Marty Neumeier’s book “The Brand Gap”: “A retail package is the last and best chance to make a sale.” Now going by this understanding, every brand should pay special attention on their packaging methods and designs. It’s only when aesthetic and functionality are combined that a product stands out and draws attention to itself on a shelf loaded with products manufactured along similar lines. And to do this, the only appropriate thing would be to rely on a right one-in-all agency, i.e., specializing in branding, designing as well as packaging facets of the product. Brand Story based in Nagpur is one of them!

Let’s see how a right agency answers a few imperative questions before finalizing the kind of packaging your product needs:

What is it that the package highlights?

   Say, yours is a popular brand. Then popularity comes with an even bigger responsibility, and it should ooze out from every element of your product. A good package would consider storage and preservation of the material inside, but a great package would also include elements such as design, shape, texts, fonts, textures, etc., and make it attractive while protecting the insides of the box!

Does this package stand for your brand?

   Well, a perfect package designed for functionality keeps up with the personality of your brand in the market. Your brand’s name and product’s desirability are two factors that can facilitate you to eventually raise the price of your product.

Which materials should be used to assemble the packaging ?

   Now this is a vital question to answer as it is extremely crucial that the product inside doesn’t get spoiled or damaged while it’s up for sale, and even after it. Besides, eco-friendly materials are an ingenious choice as they represent the pro-environment conscious of your brand, and also safeguard the product better than other commercial and expensive alternatives.

Now that you get the insight that goes into package designing, then you also get that only a great designing agency, just like us, can create intelligent and creative packaging! So don’t wait! Contact us today!